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Social Media

Social media is key for your online presence. Learn the fundamentals, tips, and strategies for effective social media marketing to boost your online presence and engage with your audience.

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Social Media4 min read

The Roadmap to Insta-Success: How To Use Instagram To Build Your Brand Online

Instagram is so hot right now. SourceIf you haven’t heard, Instagram is replacing Facebook in terms of organic reach and user engagement. Brands are shifting away from the Book, and focusing more towards the image-sharing network. Why is Instagram so successful? Because it allows brands to tell their stories through a series of pictures and videos. Tons of brands are successfully getting their message out there using it. And it’s replacing Facebook as the most popular place for brands to post online. But how does it work?

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Social Media7 min read

The Perfect Posting Ratio For Social Media

Social media has been an increasingly important part of search engine optimization. Now there’s so much competition out there when it comes to promotional posts, it’s difficult to get your brand seen. Facebook has placed restrictions on how often business page posts are shown in fan feeds. LinkedIn is full of business-to-business advertising. Twitter, too, has become more competitive and thus, more restrictive when it comes to branded posts. If you write a lot of social media posts, you could simply guess at which ones will be seen and how much engagement you’ll get. Alternatively, you could use our simply ratio of engagement to promotional posts. By using the proper ratio of when you’re catering to your fans and when you’re advertising to them, you can get a lot more out of your social media campaign.

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