Semrush offers a wide range of functions for analyzing webpages and their performance in search engines. In this article, I am going to explain how you can perform an SEO audit with Semrush tools and identify opportunities for optimization, as well as how you can determine how your competitors are doing. For this analysis, weâve chosen to look at the Spanish version of Samsung.com and see how it is applying Google-quality guidelines. The only search engine that we are going to use in our study is Google.es, because it holds over 90% of the Spanish market share.
Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a fast ROI and monitor their effectiveness in your AdWords account, you should make sure they wonât eat up your ad budget too quickly. In some industries, competition density for a keyword can be so high that its cost per click can reach $50 or more. The most desirable and expensive keywords are not always suitable for every ad campaign. But, you can discover more affordable search terms that will still make your ads profitable. How? Semrush will show you how to get cheap PPC keywords!
Semrush might be your favorite spy tool, but itâs much more than that. You can also use Semrush to make better strategic decisions for your business. Here are five ways you can use Semrush to boost the performance of your AdWords.
Last month, we shared â10 Dos for Google AdWordsâ on the blog. That list wouldnât be complete without a list of âdonâtsâ to match! See the list after the jump. Let us know if you agree or disagree in the comments.
Before Larry Page and Sergey Brin ever founded Google, Ilya Segalovich and Arkady Volozh had already created Yandex, currently Russiaâs largest search engine. Learn about Yandexâs reach, and its advantages over Google.
Everyone knows keywords are a big part of SEO, but I feel most people donât really appreciate the work that goes behind setting up a strategy that is based on keyword performance. Maybe itâs because most people donât understand what measures are taken to create large SEM campaigns with thousands of keywords that need to be strategically selected. When dealing with large pay per click campaigns in AdWords, using the right keywords means everything. Since there are great tools out there like Semrush and Google Analytics, we can get great keyword data from our competitors or our websites that we manage easily. But managing that data can be tricky at times (especially with ecommerce data). As a member of a PPC management company, itâs important that I am efficient and strategic when selecting keywords for our clients. I wanted to share some of the ways I use Excel to create a keyword strategy very quickly using simple concatenation in a not-so-simple way.
