Inadequate customer traffic and lack of sales conversions are the key issues that trouble most ecommerce websites. In spite of increasing global competition, it is very much possible for ecommerce websites to overcome these issues. All you have to do is formulate and deploy the right marketing strategy. This will help you to pull more customers, and also ensure that these customers stay with you until they make a buying decision. The most important aspect of a well-laid out marketing strategy for an ecommerce business is an effective search engine optimization strategy. Over the years, Iâve had the chance to experiment with all kinds of SEO and SMO ideas. Here are 20 tricks and tactics Iâve found to be most effective.
Last week I delivered a speech at a large, local technology event. I was one of five speakers to address the crowd during the lightning talk session. What is a lightning talk? Generally speaking, itâs a micro presentation or pitch of some sort to your audience. Organizers can choose different metrics, from time length to topic. The event I participated in was part of a week-long gathering for those in the tech and new media community. On Tuesday, I spoke under the umbrella topic, âThe Future of Digital Marketing.â Speakers could use visual aids, demonstrate a case study or pitch their company. Oh, and we only had three minutes to present.
The following Excel trick is best used when you have data located inside of your URLs. This happens a lot when you have an ecommerce website that generates dynamic confirmation URLs after a purchase is made.In one particular case, one of our clients reached out to us hoping to find a PPC management company. He had a unique situation: he couldnât afford to take his ecommerce store and migrate it to a modern CMS or even redesign it, but wanted to still have the ability to provide ecommerce data from Google Analytics. The problem was that installing ecommerce tracking within Google Analytics was going to require hundreds of hours of programming time, and he simply could not afford it. We were able to use our data-driven marketing techniques by using the following formula.
For many, the task of dominating their online industry via search engine optimization without a SEO company remains mysterious. Can it still be done Post-Penguin? Post-Hummingbird? If so, how do the SEO experts accomplish it in this new day and age? Just like a handy man, you are only as good as the tools you use. An experienced SEO marketer has a handful of tools at his/her disposal depending on the mission. For your strategy foundation, keyword research and overall knowledge of who is ranking and why, Semrush is a critical piece of software to have in your arsenal to plan and take action based off your newly discovered data. In this post, I will highlight how you can utilize Semrush to yield some serious ROI via dominating the search engines.
URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good. What many donât realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference). There are many different shortener options, and all come with different features. Depending on the URL shortener your business decides to use, you might have a dashboard that helps you schedule posts or track the success of different posts. This then brings about a list of inevitable questions: How many different URL shorteners are there, what is the best one, how do I get started and what can I gain?
CTR stands for Click-Through-Rate. This is the percentage rate at which people click on a particular ad when online. Achieving a high page CTR is essential for achieving PPC success, because it directly affects both the quality score as well as how much a business pays every time someone clicks on their search advert. Are your click-through rates holding you back, or are they high enough? These are some of the questions that bother almost every webmaster.
