Original Research & Studies7 min read
Google AI Modeâs Early Adoption and SEO Impact
Our study reveals early trends of how people are adopting Googleâs AI Mode and how this may impact SEO and marketing.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies8 min read
We Studied the Impact of AI Search on SEO Traffic. Hereâs What We Learned.
Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Original Research & Studies12 min read
Investigating ChatGPT Search: Insights from 80 Million Clickstream Records
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Original Research & Studies9 min read
SearchGPT vs. Google and Bing: A Quick Comparison of Search Engines
Curious how OpenAIâs SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
Original Research & Studies7 min read
How To Promote Your Business Using Thematic Campaigns: Semrush Case Study
How do you promote your product when thereâs nothing new to report? In this post, youâll learn some of the cheapest and quickest ways to entertain your users and get them to test your product. Explore the power of occasion-based marketing with Semrush!
Original Research & Studies8 min read
Website Performance Research [Semrush Study]
Page load speed is both a very important user experience factor and a Google ranking factor. Semrush studied 150,000 websites to find out which website performance mistakes are the most common, and which should get extra attention. Keep reading to find out what you can do to improve your websiteâs performance.
Original Research & Studies9 min read
Most Effective Outreach Strategies for Link Building [Semrush Study]
Whatever new ways of increasing websitesâ visibility come out, link building isnât going away anytime soon. To reveal the outreach strategies and content types that specialists from different areas of digital marketing choose to achieve their link building goals, Semrush surveyed over 500 SEO and digital marketing professionals.
Original Research & Studies9 min read
Top 3 Viral Marketing Campaigns to Take Inspiration From
Marketers aim to spread the word about their brand to a wide audience, and they often do this by trying to make their content go viral. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of social shares and remarkable brand awareness.
Original Research & Studies7 min read
What We Can Learn From the Biggest Social Media Management Nightmares
In the age of social media, any brand can end up in a crisis situation. This means that the social audience reaction on brandâs actions becomes unmanageable, influences the marketâs value and threats to destroy brandâs reputation. Letâs look at three recent cases and see what we can learn from them.
Original Research & Studies4 min read
New Research: Visitors Donât Trust Alternative Domain Extensions
A domain extension could be a critical factor in Click-through Rate (CTR), traffic and ultimately it will affect your SEO. But we question if the new TLD extensions are a critical factor in improving the SERP of your website and if the risk to switch to them instead of fighting for a trusted domain.