Original Research & Studies5 min read
The Most-Cited Domains in AI: A 3-Month Study
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies7 min read
Do Backlinks Still Matter in AI Search? Insights from 1,000 Domains [Study]
We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.
Original Research & Studies10 min read
We Analyzed 26K Quora URLs Cited in Google AI Mode: Hereâs What Works
We analyzed 26,000 Quora URLs cited in Google AI Mode and partnered with Quoraâs team to uncover the patterns behind content that surfaces in AI answers.
Original Research & Studies3 min read
ChatGPT Is Not Replacing GoogleâItâs Expanding Search [Study]
New research shows ChatGPT is not replacing Google Searchâusage remains steady post-ChatGPT adoption.
Original Research & Studies9 min read
Most Effective Outreach Strategies for Link Building [Semrush Study]
Whatever new ways of increasing websitesâ visibility come out, link building isnât going away anytime soon. To reveal the outreach strategies and content types that specialists from different areas of digital marketing choose to achieve their link building goals, Semrush surveyed over 500 SEO and digital marketing professionals.
Original Research & Studies9 min read
Top 3 Viral Marketing Campaigns to Take Inspiration From
Marketers aim to spread the word about their brand to a wide audience, and they often do this by trying to make their content go viral. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of social shares and remarkable brand awareness.
Original Research & Studies7 min read
What We Can Learn From the Biggest Social Media Management Nightmares
In the age of social media, any brand can end up in a crisis situation. This means that the social audience reaction on brandâs actions becomes unmanageable, influences the marketâs value and threats to destroy brandâs reputation. Letâs look at three recent cases and see what we can learn from them.
Original Research & Studies4 min read
New Research: Visitors Donât Trust Alternative Domain Extensions
A domain extension could be a critical factor in Click-through Rate (CTR), traffic and ultimately it will affect your SEO. But we question if the new TLD extensions are a critical factor in improving the SERP of your website and if the risk to switch to them instead of fighting for a trusted domain.
Original Research & Studies5 min read
Black Friday vs. Cyber Monday: The Search Targeting Battle of Retail and Ecommerce
Which day gets more attention from search? Cyber Monday or Black Friday? Using Semrush data, we compared three major retailers and three major ecommerce sites to see how Black Friday and Cyber Monday are targeted with SEO, PPC and PLAs.
Original Research & Studies5 min read
Uber Case Study: Customers Should Drive Search Marketing
As more marketing dollars shift from offline efforts to online, the need for skilled search marketers is increasing. And as the demand for Internet marketers rises, the job responsibilities will continue to evolve. While in the past high rankings and a strong PPC impression share might have been enough to deem a search marketing campaign successful, as online becomes a larger share of a companyâs market, traditional methods are no longer good enough. According to a recent survey conducted by SurveyMonkey on the ridesharing industry, Uber, the ride-hailing company everyone loves, has the highest brand awareness when compared to any of its ridesharing competitors. And according to the results, this translates into lots of customers and high conversions. Itâs safe to say that Uberâs marketing team is doing a enviable job at scaling awareness of their product all over the world, and they truly seem unstoppable. However, there is one marketing channel that has some potential for improvement: search. As anyone that who regularly follows the news knows, Uber has faced some pretty significant legal challenges, including a couple of drivers who have allegedly committed violent crimes against customers. Uber, understandably, may not want to address some of these concerns in their search snippets. But unanswered negative perceptions about their company could be costing them clicks; especially when some of the negative news is right on the search page.