Original Research & Studies5 min read
The Most-Cited Domains in AI: A 3-Month Study
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies7 min read
Do Backlinks Still Matter in AI Search? Insights from 1,000 Domains [Study]
We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.
Original Research & Studies10 min read
We Analyzed 26K Quora URLs Cited in Google AI Mode: Hereâs What Works
We analyzed 26,000 Quora URLs cited in Google AI Mode and partnered with Quoraâs team to uncover the patterns behind content that surfaces in AI answers.
Original Research & Studies3 min read
ChatGPT Is Not Replacing GoogleâItâs Expanding Search [Study]
New research shows ChatGPT is not replacing Google Searchâusage remains steady post-ChatGPT adoption.
Original Research & Studies5 min read
SEO Split Test Result: ChatGPT-Generated FAQs Enriched with FAQPage Schema
We used ChatGPT to generate FAQs for an ecommerce website that previously did not have any and conducted a split test to evaluate the impact of the FAQ snippet-rich result on organic traffic to the site.
Original Research & Studies4 min read
SEO Split Test Result: The Impact of Moving the Brand Name to the Front of Listing Page Titles
How would moving the brand name to the front of the page titles on an online marketplace listing pages impact the organic traffic? Read the short blog post to find out.
Original Research & Studies4 min read
SEO Split Test Result: Product-Focused vs. CTA-Focused Meta Descriptions
How does replacing a CTA-focused meta description with a product-focused description affect the organic traffic to an online music store? Read the short blog post to find out.
Original Research & Studies6 min read
Study: How Long Does It Take to Rank Higher on Google
We analyzed 28,000 domains to find out how long it takes to rank higher on Google and get to the first page. Hereâs what we found.
Original Research & Studies4 min read
SEO Split Test Result: The Impact of Removing SEO Copy on Ecommerce Category Pages
How did removing the SEO copy on the category pages of an ecommerce site affect its organic traffic? Read the case study to find out.
Original Research & Studies5 min read
SEO Split Test Result: Power of Caps Lock in the Title Tag
We decided to see if changing the word âbestâ from lowercase to uppercase in the title tags of category pages on the fishing site would increase organic traffic to this group of pages. Read more to find out the result.